mugenrace
2001-2021worldwide#branding #idea #illustration #clothes
For almost two decades, I have been involved with Mugenrace since its inception, starting with
creating product images and designs, to overseeing the production process. The brand name Mugen,
which means infinite in Japanese, inspired me to create a stylized logo, symbolizing strength
and protection, further reinforced by a shield added ten years later. Drawing on my passion for
motorcycling, I used my knowledge to design clothes and tailored them to produce a few unique
prototypes. These served as a source of inspiration and learning for the team. My travels around
the world, including my experience with MotoGP, allowed me to gain insights into the racing world,
working closely with teams and riders.
